Design Process

I consider very important to bring you the methodology and tools that I follow to develop a successful project.

EMPATHIZE

UX strategy

Blueprint,

Competitive analysis,

Surveys and Interviews,

-
Lean UX Canvas.

DEFINE

Affinity diagram,

User Persona.

Empathy map,

User journey and scenarios.

IDEATE

MoSCoW,

Sitemap,

Card sorting,

User flows,

Wireframes,

Low fidelity

& Mid fidelity.

PROTOTYPE

Moodboard,

Brand attributes,

Desirability testing,

Picking colors,

Style tiles,

Atomic design,

High fidelity,

TEST

Prototypes,

Lab Usability testing,

A/B tests.

Session recording.

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